4 unexpected Google Maps tips that go way beyond directions


Wherever you’re headed, Google Maps can give you a snapshot of what you’ll find when you get there, from real-time crowd numbers to menus, prices, contact information and more.

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I use Google Maps practically every day, even though I seldom actually need driving directions. It may not be obvious at first glance, but Google Maps can do a lot more than just get you from Point A to Point B. Beneath all those high-res satellite images and color-coded traffic patterns hides a powerful search tool, loaded with tons of crowd-sourced, real-time data on scores of retail stores, restaurants, professional offices, public parks and practically anywhere else you want to go.

Turn-by-turn directions are cool and all, but they’re so last decade compared to some of Google Maps’ more recent updates, which include AI-powered language translation and incognito mode to prevent leaving a paper trail. If you’re already familiar with Google Maps as a navigation tool, these next-level superpowers and more are only a tap, press or swipe away.

To unleash the hidden power of the Google Maps app on your phone or tablet, take a look at the top four ways I use Google Maps every day (that have nothing to do with getting directions).

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See how long the line is everywhere from Walmart to the DMV


In the Google Maps app, real-time information on lines, crowds and wait times is in red, but you can tap any other hour of day to see what you can probably expect to find at that time.

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Before I walk out the door, whether I’m heading to Walmart, the grocery store, the doctor’s office or to renew my driver’s license, I almost always check Google Maps to see exactly how busy I can expect my destination to be. Here’s how you can look up that information too:

In the Google Maps app, tap on the business or location you want to visit and scroll down until you see a graph labeled Popular times. Tap the day of the week if you’re planning a trip for later that week.

Tap on the red column to see current foot-traffic data, or one of the blue columns to get a summary of how busy you can expect it to be at another time: Not busy, Not too busy, A little busy, or As busy as it gets.

Next, under the heading labeled Plan your visit, you’ll find general information like peak wait times (“up to 5 min from 6 a.m — 12 a.m”) and length of average visit (“People typically spend 20 min here”). Now you’ll know whether you’ll be in and out in a flash or if you need to pack a good book (or simply plan your visit for another day) when wait times are long.


Want to wait until a restaurant is empty before heading out? Look ahead under Popular times to see when the crowds die down.

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Check out menus, photos and customer reviews

I addition to its navigation tools, Google Maps is also a full-blown crowd-sourced review app, much like Yelp or TripAdvisor, so you can get a good idea of what sorts of options your destination offers, as well as price, presentation and whether you need to take out a loan to afford it.

This feature is especially useful if your destination is a restaurant, hotel or bar, where previewing menu options and prices — not to mention getting a good look at the dishes and decor — might make or break your decision to try someplace new. For those who trust the wisom of crowds, the restaurants’ five-star average as well as individual reviews can also weigh into their decision.

On most restaurant listings you’ll see a navigation bar at the top with Overview, Menu, Reviews and Photos listed as options. Tap any of those or just scroll down. The link labeled Menu is often listed just below operating hours, but keep scrolling until you see the heading Popular dishes to see photos of food. Keep going past Popular times until almost the very bottom to find the restaurant’s five-star average and user reviews.


Get a feel for the type of cuisine a restaurant offers by browsing menus, photos and reviews on the Google Maps app.

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Hey Google Assistant, how’d you get on my iPhone?

I spend most of my digital life in the famously walled garden of the Apple ecosystem, with one glaring exception: I use Google Home ($79 at Walmart), powered by Google Assistant, for controlling my smart home. 

Google Assistant doesn’t come baked into iOS the way Apple’s far less-capable assistant Siri does, but a setting in Google Maps lets you shove Siri to the side so you can have always-on access to Google Assistant while navigating. 

To set the Google Maps app on your iPhone to listen for “OK Google” while navigating, open the Google Maps app and tap on the menu icon (the three stacked horizontal lines to the left of the search bar) then tap Settings. At the top of the page, under the heading Getting Around, tap Navigation then scroll to the option labeled Access your Assistant with “OK Google” and turn the toggle on.


Android phones come with Google Assistant baked in, but on iPhones you have to use a Google app like Google Maps to summon the digital sidekick.

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Admittedly, this workaround is a little wonky — you have to set Google Maps to navigate to a specific destination for the “OK Google” voice command work, and you can’t summon Siri with “Hey Siri” while this feature is turned on. But it’s still better, in my opinion, than the thought of switching to an Android phone (fighting words for some, I know).

Find operating hours, phone numbers, zip codes and more

Whenever I need to know when a store or office opens or closes, or if I need to call them and I don’t have the number, or the rare occasion when I need the zip code for a business whose street name and number are all I know off the top of my head (say, on a job application), I go straight to Google Maps to get these answers and more. 

Here’s where to quickly and easily find basic info about locations listed in Google Maps:

Operating hours: Businesses’ hours of operation are displayed immediately beneath the address. You can tap the down arrow beside today’s closing time to see hours for other days of the week. Most listings are updated with any special holiday hours, which are highlighted in a red font.


Find the zip code for almost any business in the United States by searching for its name or street address on Google Maps.

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Phone numbers: Beneath hours of operation you’ll find most listings’ phone number. To call it without leaving Google Maps, tap the phone number, then tap the popup that displays the prompt to Call followed by the number.

Website: If the business has a website, it will be listed below the phone number. Tap it to open the website in a Google Chrome-powered tab within the Google Maps app.

Zip code: This one’s less common, but when I’ve needed it, Google Maps has saved me tons of time. Either enter the street name and number or the business name and tap search. At the top of the listing besides the street address, you’ll now see the zip code.

Of course, Google Maps is also chock full of tips and tricks that help you do what the app is most obviously designed to do — show you how to get where you’re going. Start with these six Google Maps tricks you probably don’t know about yet. If you’ll be using Google Maps to navigate a big road trip coming up, these tips will help make your journey as smooth as possible. If you happen upon any accidents, speed traps or other slowdowns while you’re out and about, you can now report up to seven different types of road incidences directly from the Google Maps app.

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