“It is known that information collected through IAMs can be used to precisely deduce end-users interests and personal traits, thus raising privacy concerns,”
the report said.
Why should you worry about IAMs? “The danger to user privacy comes from the fact that an advertiser could infer interests and personal traits (gender, spoken languages, religious beliefs, age groups) by analyzing a user’s list of installed applications,” explained a report by
The bigger problem is that Android users will not even get to know that IAMs are being used to fingerprint them and there is nothing they could actually do about it. Interestingly, app developers are not always aware that their apps include IAMs calls.
“The researchers tested 14,342 free Android apps published in the Google Play Store and 7,886 open source Android applications. “We performed an analysis that discovers the information that is extracted through IAM usage in these apps to gain insights on potential user privacy concerns…Based on the results of our analysis, we formulated some suggestions for improving the Android platform to increase developers’ awareness and end-users’ control over IAMs,” it said.