Julian Migura is a co-founder of LatinDV.
In 2006, he became a professional in his passion for video games and has since become a veteran of the gaming industry with more than ten years of experience in the field of digital distribution, monetization, payments and business development.
Migura has established hundreds of partnerships with major gaming companies from around the world, including Valve, EA, Ubisoft, Riot Games, Smilegate and Nexon, especially in Latin America and Western Europe.
He served as the director of the Brazilian UOL group and led the gambling division to become a multi-billion dollar business.
We contacted Migurai to talk about generating significant revenue in emerging markets.
PocketGamer.biz: Can you tell us a little about LatinDV?
Julian Migura: LatinDV is a digital venture capital lab that focuses on bridging the gap between Latin America and the northern world. We are conducting international business development for Tencent in Latin America LevelUp.
What does your role entail?
Business development, partnerships, mainly explaining cultural and local peculiarities and features – allowing our teams and partners to flourish in the international environment and globally.
Why did you want to work in the gaming industry?
I was always a gamer, but work in this industry happened by accident when I worked in the civil service in the UK, and my minimum wage in Germany did not allow me to survive after the first weekend – the rest is history!
What advice would you give to those who want to get into it?
It is a very collaborative industry, and people are generally happy to help and very accessible – so feel free to contact people!
What do you think of the industry over the past 12 months?
As for distribution, one of the important points was the appearance of the Epic Game Store, which is trying to break the de facto monopoly of Steam for PC and Tencent as a whole by doing the same on Android mobile devices.
In addition, the realization that a mobile phone can now bring you significant income in emerging markets, which was not the case before, for example, FreeFire in Brazil.
What are the main trends you predict in the next 12 months?
In developed countries: large names (file size) / higher specifications AAA and the beginning of all the models that you can eat, for example, Stadiums. Need a new opening engine for indie. Continued sunset boxed.
In emerging markets: increasing the potential for monetization, thus increasing the cost of attracting users. The focus is on low-spec mobile games for Android devices – 2 of the 3 new Android phones from emerging markets and infrastructures are not ready for emerging market forecasts.
How has the gaming industry changed since you got into it?
First of all, he significantly switched from physical to digital. Distribution, as well as monetization, has changed from a very “open” setting – where everyone did his things in an extremely secure and controlled environment.
For example, on mobile devices where Google Play and the Apple App Store control 95% of the distribution and purchase experience.
What part of the Connects event do you most expect and why?
Monetization Tracking Review – because this is what I do every day, and will help me learn something new and see how people solve monetization problems in emerging markets.
Speed Matching – meet great innovators.
Mobile Games Award – recognition of leading players in the industry.
At Pocket Gamer Connects London 2020, Julian Migura will attend a session entitled “Three Ways to Successfully Monetize Mobile Games in Latin America.”
For more information and to book tickets for the event, click here.
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